[R193R, Jiminy Peak], [R119R, Cranmore] and [R85R, Bromley Mountain] are banding together to provide an enhanced approach to ski and snowboard instruction for kids. Beginning this year, KidsRule Mountain Camps will improve the standards of how kids are taught to ski and ride by uniting the best techniques of all three mountains.


The KidsRule directors at these three mountains have a combined 103 years of instructional experience. That's a lot of know-how.

Under the management of Brian and Tyler Fairbank, the partnership between the three mountains signals a new alignment of programs and practices that place emphasis on the experience of kids.

“I never thought I’d see three mountains come together to develop such a unique program that teaches children how to ski and ride,” Jiminy Peak President and CEO Brian Fairbank said. “We have taken the best practices of all three mountains and, with a focus on safety, instruction and fun, we have developed a program that will build your child’s confidence while improving their skills on the snow.”

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Professional instruction improves children's confidence as well as technique. Photo Courtesy of KidsRule Mountain Camps

KisRule Mountain Camps are based on four main practices:

  • Focus on safety and security
  • Specially trained teachers
  • Dedicated learning centers
  • Consistent and clear communication between the program and the participating families.

According to Sherrie Bradway, Director of Snowsports at Jiminy Peak, every instructor goes through hours of training, specifically targeted at teaching children of all ages.

“Parents can feel secure in knowing that their children are in the hands of someone who knows how to get kids excited while improving the skills their child needs to enjoy the mountain,” Bradway said.

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Safety, instruction and fun are what it's all about. Photo Courtesy of KidsRule Mountain Camps.

Helmets are required and are included in rental packages for the camp. Parents will also have the option to purchase a custom-made KidsRule helmet for $29. Designed for the program, these helments are adjustable to fit for many seasons and come in either pink or charcoal with KidsRule logos.

KidsRule participants will earn a season pass at their respective mountain after completing four lessons at Cranmore—or six lessons at either Bromley or Jiminy Peak. Season Pass holders will also be eligible for 15 percent off KidsRule programs at their participating mountain.

For pricing information and to enroll your child in the KidsRule Mountain Camp, contact jiminypeak.com, 413-738-5500 ext. 3680;  bromley.com, 802-824-5522 ext. 301; or  cranmore.com, 800-SUN-N-SKI.