It is finally fall which means it’s time for awesome deals and new product unveilings at this year’s ski shows. Expos in Toronto, Minneapolis, Chicago, Seattle, Denver, Albany, Portland, San Francisco, Boston, Silicon Valley, Sacramento and Los Angeles will exhibit the 2011 product lines from top ski manufacturers and retailers and offer exclusive deals, lift ticket discounts, exciting shows, demo areas, and pro athlete appearances.

“If you have any interest at all in skiing or snowboarding, this is the place to be... it’s a one stop shop to find out what’s new and get a good deal,” said Bernie Weichsel, president of BEWI Productions, which puts on the Minneapolis, Denver and Boston Ski & Snowboard Expos. “This is a way to get close to the sport until a little snow flies and do it economically. It’s a lot of fun.”

The shows are designed to meet the needs of everyone from experts to beginners and juniors to seniors. Knowledgeable retailers, resort staff and industry insiders will be on the floor to demo the latest technologies as well as answer questions and educate newcomers. Along with major discounts on gear and apparel, exclusive deals can also be found on lift tickets and vacation packages.  

“In this economy, our biggest job in the ski industry is to make sure we get people on the mountain,” said Judy Gray of Ski Dazzle, the company that produces the Los Angeles and Sacramento Ski Shows and Snowboard Expos. “It’s all about translating the fun of ski and snowboarding on the mountain into the show.”


Glen Plake greets expo-goers in Denver

Ski shows are an opportunity to meet industry personalities like Glen Plake. Photo Courtesy of BEWI Productions.

Expos are much more than just a bargain hunter’s dream these days. Energy-packed, star-studded entertainment is included in the price of your admission. High-flying acrobats, trampoline tricksters, BMX stars and choreographed stuntmen are just some of the acts you may be able to check out during this year’s shows.

“Basically a family of four can come for $20 and you can’t do much else for that,” Weichsel said, emphasizing that kids get in for free at the Minneapolis, Denver and Boston shows (use the discount link on the right side of OnTheSnow's homepage).  

Test your fitness prowess in a myriad of contests and adventure areas including a slackline area in Minneapolis, Denver and Boston as well as a climbing wall and tire chain installation contest in Los Angeles and Sacramento.  

Beginner skiers and riders can take free lessons from professional instructors in Los Angeles and Sacramento on a massive indoor ski ramp to learn the basics and/or learn to ride the rails just in time for winter.  

“Spend a half an hour getting some entry-level lessons and all of a sudden the fear factor goes away so when it comes time to take a trip to the mountains, they know how easy it is,” Gray said. “It’s not just ‘come on in and get a brochure.' People become part of the show and they have a great time.”

The SkiDazzle Los Angeles Expo also offers the opportunity to bring in gently-used equipment to sell at the show. Big ticket giveaways and prizes will be found all over the events. Some of the expos also offer bier gartens, wine chalets, saloons, cooking demonstrations and tasting areas.  

Pay attention to the details when you’re buying your tickets. Many expos offer coupons and discounts online to lower ticket prices. Many tickets also include additional perks such as lift ticket vouchers and gift cards.

We’ve gathered the important details—click on the link to the show nearest you below. Now all you have to do is GO!

Toronto, 10/13 - 10/16


Minnesota, 10/21 - 10/23


Chicago, 10/21 - 10/23


Seattle, 10/28 - 10/30


Denver, 11/4 - 11/6


Albany, 11/4 - 11/6


Portland, 11/4 - 11/6


San Francisco, 11/5 - 11/6


Boston, 11/10 - 11/13


Silicon Valley, 11/12 - 11/13


Sacramento, 11/19 - 11/20


Los Angeles, 12/1 - 12/4