Monday, April 27, 2020

This morning, Vail Resorts announced a comprehensive plan to address pass holders’ concerns about last season’s early closures due to COVID-19 and provide them with peace of mind for the future.

“Our pass holders are our most loyal guests and we have spent weeks reading their emails and comments on social media to fully understand their concerns so we could respond thoughtfully and carefully,” said Kirsten Lynch, chief marketing officer at Vail Resorts. “What became clear is that to address last season, a one-sized-fits-all approach would not work. That is why we are providing our season pass holders credits based on the number of days they were able to use their pass. Additionally, while we are confident we will have a great upcoming ski and ride season, we understand some people may be nervous about committing to a pass now in this current uncertainty. With that in mind, we are redefining pass protection with our new ‘Epic Coverage,’ free for all pass holders, and extending our spring deadlines to Labor Day to give them the time they need. We truly hope this plan honors our pass holders’ loyalty and provides them peace of mind for future.” - Vail Resorts Chief Marketing Officer, Kirsten Lynch

Last week, Ikon Pass announced that they were expanding pass holder benefits by doubling renewal discounts and extending the Ikon Pass spring savings for winter 20/21. A few days later, they followed up on their initial announcement with the introduction of Adventure Assurance, which offers 20/21 Ikon Pass holders the option to defer the value of their pass to winter 21/22.

 

 

► What is Vail Resorts doing to address last season?

Credits from 20% to 80% for Season Pass Holders

Vail Resorts is providing credits to 2019-20 season pass holders, based on the price of their pass, to apply toward the purchase of a 2020-21 season pass of equal or greater value:  

  • A minimum credit of 20% for season pass holders, based on the resort closures in mid-March impacting about 20% of the core season
  • Higher credits for season pass holders who used their pass less than five days
  • A maximum credit of 80% if you did not use your season pass at all
 

Credits for Epic Day Pass, Whistler Blackcomb Edge Card and Multi-Pack Pass Holders

For guests with remaining days on their 2019-20 Epic Day Pass, Edge Card, or another multi-pack pass product, Vail Resorts is providing a credit for each unused day, up to 80% of the price paid for your pass to apply toward a pass of equal or greater value for next season.

 

► What is Vail Resorts doing to address next season?

New ‘Epic Coverage’ Protection

At this time, Vail Resorts is planning on opening its resorts next season. For peace of mind, Vail Resorts is launching ‘Epic Coverage’:

  • Epic Coverage is free for all pass holders and completely replaces the need to purchase pass insurance, which can cost up to $60 for other passes.
  • Epic Coverage provides for a refund if you have an eligible injury, job loss, or experience other personal events that prevent you from using your pass.
  • Epic Coverage also provides a refund for certain resort closures, including for events like COVID-19, giving you a refund for any portion of the season that is lost.


Click here to learn more about Epic Coverage, see FAQs, and review the terms and conditions.

Savings Throughout the Season

In March, Vail Resorts announced Epic Mountain Rewards, providing pass holders 20% off all mountain food & beverage, owned and operated lodging, group ski and ride lessons, equipment rentals, and more at its North American resorts. Learn more about Epic Mountain Rewards here.

 

► How do I get my credit?

Vail Resorts will email pass holders personally in the coming weeks to share their specific credit details and promotion code, which pass holders can use online starting May 13. If pass holders renew their pass prior to receiving the promotion code, Vail Resorts will retroactively provide the credit value back to them. In the meantime, pass holders can click here to use the tables to find their pass credit, see FAQs, and review the terms and conditions.

 

► How much time do I have to make a decision?

Spring Deadlines Extended to Labor Day

Vail Resorts is eliminating their traditional spring purchase deadlines, giving pass holders through Labor Day (Sept. 7, 2020) to use their credit and to lock in 10 Buddy Tickets for next season. If uncertainty continues, Vail Resorts may reassess that deadline again as it gets closer.

Lowest Up-Front Cost

Right now, the deposit for next season's pass is only $49. This offer will extend for the next few months. 

 

► What if I didn't get to ski at all last season? Can I get a 100% credit or cash refund?

According to the letter sent to pass holders, Vail Resorts capped its credits at 80% because their mountains were open and operating for the majority of the season and their passes could be used during that time. 

 

► Where can I get more information?