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Epic for Everyone New Buy-Ahead, Single Day Lift Ticket for $106

5th March 2019 | Heather B. Fried

Vail Resorts announces the Epic Day Pass.

Vail Resorts announces the Epic Day Pass.

Copyright: https://www.epicpass.com/

Vail Resorts brings the season pass concept of purchase in advance and save to the single-day lift ticket starting with the 2019/2020 ski season. The company's new Epic Day Pass is designed for skiers and riders who won't ski enough to get the full value out of an Epic or Epic Local Pass but still plan to ski at least one and up to seven days. 

Dubbed Epic for Everyone, the adult pricing for the day pass starts at $106 or about half off the walk-up window rate, and $125 gets you an unrestricted day pass with no blackouts. The economy of scale also applies here, where seven days bought in advance comes out to about $89 per day and $104 per day sans holiday restrictions. According to a press release: Guests can use their customized Epic Day Pass anytime throughout the season at any of the Company’s North American owned resorts, including Vail, Beaver Creek, Breckenridge, Whistler Blackcomb, Keystone, Crested Butte, Park City, and more. Those purchasing four or more days will also get access to Telluride, Sun Valley, Snowbasin, and Resorts of the Canadian Rockies.

“With Epic for Everyone, we are excited to provide all of our guests with the value, flexibility and convenience that come with being a pass holder,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “The launch of the Epic Day Pass transforms both season pass and lift ticket pricing and allows our guests to decide where, when and how frequently they want to ski or ride, which is exactly what made our Epic Pass so popular when we first introduced it over a decade ago.” 

Vail Resorts announces the Epic Day Pass.

Vail Resorts announces the Epic Day Pass.

Copyright: https://www.epicpass.com/

Like the Epic Pass, the Epic Day Pass will only be offered for a limited time and follow the typical Epic Pass sales cycle. Similarly, $49 down now guarantees the lowest price with the remainder due in the fall. According to the Epic Pass FAQs page, which also features a handy tool that breaks down the different pricing options, Epic Day Pass holders who use all days and want more skiing can upgrade to a full pass or load more days (assuming the original purchase was fewer than seven) so long as they're still within the window that ski passes are on sale.  

While close to half of Vail Resorts' lift revenue came from season pass in Fiscal 2018, guests using a daily lift ticket skied, on average, an estimated 2.3 days during the season. “Epic for Everyone provides those skiers and all of our guests the opportunity to participate in season pass discounts, and provides first time and occasional skiers greater access to our resorts, giving us an opportunity to grow the entire industry,” added Lynch.  

Another perk: Through the Turn in your Ticket Program, guests who purchased a day lift ticket this season can apply the value of their ticket toward the price of an eligible 19/20 pass, including an Epic Day Pass with four or more days. 

Read More Epic Pass News




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