Intrawest Resorts has released a brand new multi-mountain pass designed to get families on the slopes for less next winter. Utilizing a tiered pricing structure, the new Intrawest Passport offers a scalable solution to the age-old conundrum for families of skiers—how to keep the whole crew sliding and save money doing it.
Passports come with six days of skiing and riding at each of Intrawest's six resorts throughout North America: Steamboat and Winter Park in Colorado, Stratton Mountain in Vermont, Snowshoe in West Virginia, Tremblant in Québec and Blue Mountain in Ontario. That's 36 days of access to a combined 11,000 acres and more than 1,150 acres—talk about a season worth bragging about. And with peaks spreading from the Rockies to the far Northeast, the Passport gives you flexibility when planning a destination for your next family ski trip. The hardest part will be deciding where to go next.
According to Intrawest CEO Bill Jensen, the pass was designed to address a shift in the family paradigm. "Times are changing and so is the traditional family structure. Intrawest understands those changes. Whether you're a traditional, single parent or tri-generational family, we've created The Intrawest Passport to give your family the most flexibility and affordability to come ski or snowboard our mountains."
The Passport leaves the definition of 'family' open to passholder interpretation. In other words, no immediate-family restrictions. Got an uncle or distant relative who wants in? No problem. You can even adopt your kids' best friend if you like so they can enjoy a season with zero blackout dates, together. The Passport benefits "families" of up to 16 people and offers individually priced options members of all ages.
HOW IT WORKS
Families start by purchasing the primary adult Passport, adding up to five additional adult passes (age 21+) at a discounted rate each, and following that with up to five dependent passes (ages 13-20) at half the price. Plus, family Passports can include as many as five kids (age 12 and under) at no charge—a deal that normally only applies to kids 6 and under at resorts like Snowshoe.
For its debut, the Intrawest Passport is available at a special introductory rate of $549 for the base Adult Pass, additional adults at $399/each, and 13-20 year-olds at $199/each. Introductory pricing is in effective through Friday, March 14, 2014.
How good of a deal is it? Try this scenario on for size: A parent, their teen and younger sibling want to ski a week at Steamboat. A five-day adult pass ($620) + a teen pass ($485) rings up a total of $1,105 and includes a free ticket for the 6-12 year old sibling (because they're skiing five days). Not to mention they have to juggle holiday pricing fluctuations. Thanks to the Passport, the same family would ski an extra day at Steamboat (holiday or not), plus 30 additional days at five other resorts for just $748. That's less than $7 per person, per day!
While the future pricing of the Passport is yet to be announced, Intrawest CMO Ian Arthur says "the best deal is this week before Friday at midnight." Prices are expected to increase slightly for the following two weeks of the sale and Intrawest has hinted at additional "Spring fling" discounts that may be offered on the new pass for early birds. Families looking to plan ahead for the 2014/15 season should keep an eye on the Intrawest Passport website for more details.
Passports can be purchased directly through participating mountains or at intrawestpassport.com.