Squaw Valley has opened the worlds first ski-in/ski-out Starbucks.
The new mountaintop Starbucks at 2,400 metres allows customers to grab a coffee without taking off their skis or snowboard.
"We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy," said Andy Wirth, Squaw Valley's president and CEO. "Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes."
"We look forward to serving our signature espresso and coffee beverages to the thousands of skiers and riders at Squaw Valley through our first-ever ski-in/ski-out Starbucks location," said Doug Satzman, vice president of channel development - branded solutions for Starbucks.
Squaw Valley's mountaintop Starbucks store is located at the Gold Coast mid-mountain complex and can be accessed by the resort's Funitel with or without ski or snowboard equipment. This Starbucks store will be open daily from 9 a.m to 4 p.m throughout the winter season, weather permitting.
Skier grabbing a coffee at Squaw. Courtesy of Amelia Richmond/Squaw Valley
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