The Best of the Alps

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For nearly 40 years “Best of the Alps” has stood for incomparable alpine charm and high-end sophistication for its collection of European destinations. What the destinations all have in common is an incredible travel experience, combined with a unique flair and a special attitude to life. What Best of the Alps then offers is the gateway to an unrivaled Alps experience for those who’ve dreamed of an Alps vacation. And who hasn’t dreamed of a bucket list Alps trip? 

Get to know Best of the Alps

Best of the Alps unifies the 11 pioneers of Alpine Tourism in 5 countries, France, Austria, Switzerland, Germany, and Italy, to offer authentic mountain experiences set in unique landscapes. The world-renowned collection of Alps destinations includes Chamonix-Mont-Blanc, Cortina d’Ampezzo, Courmayeur, Crans-Montana, Davos, Garmisch-Partenkirchen, Kitzbühel, Lech Zürs am Arlberg, Megève, Seefeld, St. Anton am Arlberg. Each destination offers its own unique experience, in addition to the naturally grown villages, lively culture, world-class events, and high-end amenities found in each place.  

A skier skiing down Crans-Montana Ski resort in Switzerland
Crans-Montana, Switzerland © Heiko Mandl

The Alps is an iconic destination for a reason, and Best of the Alps is just that, showcasing the best of the Alp’s destinations through its incredible history, unique stories and once-in-a-lifetime experiences. In Italy, there’s Cortina d’Ampezzo, called the Queen of the Dolomites, which is surrounded by the UNESCO World Heritage Dolomite mountains, and is hosting the 2026 Winter Olympics. In Austria, Arlberg is the largest ski resort in Austria, and one of the largest in the world, with 87 ski lifts, 305 kilometers of ski runs and 200 kilometers of high alpine deep powder snow runs. And in France, there’s Chamonix-Mont-Blanc, near the convergence of France, Switzerland and Italy, at the foot of the Alps highest summit, Mont Blanc.  

These destinations are full of incredible Alps experiences, from steep powder ski runs to the backdrop of UNESCO World Heritage sites, to Michelin-starred dining experiences to off-the-slope adventures like fat tire biking, full moon hiking and more. And of course, we’d be remiss not to mention après-ski. Après-ski was invented in Europe after all. We’ll toast to that. 

Male skier skiing down mountain in Cortina d’Ampezzo
Cortina d’Ampezzo ©David Keusch

Start planning your bucket list Alps trip

For nearly 40 years now, the Best of the Alps association has stood for the uniqueness of the Alps and the common goals of its member destinations. The unmistakable character of each of the 11 legendary places of Best of the Alps testifies to a sense of home and a distinct local identity, coupled with cosmopolitanism and one-of-a-kind experiences. Get inspired with incredible culinary, outdoor and travel stories and recommendations, and start planning your Alps trips at:  

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