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Vail Resorts Introduces New Mountain Guide: Artificially Intelligent Emma

13th March 2018 | Heather B. Fried

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Vail Resorts launches the world's first digital mountain assistant, Emma or Epic Mountain Assistant, set to debut for the 18/19 ski season.  - © Vail Resorts

Vail Resorts launches the world's first digital mountain assistant, Emma or Epic Mountain Assistant, set to debut for the 18/19 ski season.
Copyright: Vail Resorts

Vail Resorts launches the world's first digital mountain assistant, Emma or Epic Mountain Assistant, set to debut for the 18/19 ski season.  - © Vail Resorts
At first, Meredith's job involved more traditional public relations work like pitching stories to print journalists. As the media landscape has evolved, so has Meredith's day-to-day work. Now her iPhone is always close at hand with much of her time spent telling the Aspen/Snowmass story through social media channels - whether that means responding to questions posed on Facebook, hyping local athletes on Twitter, or snapping powder pics for Instagram. - © Jeremy Swanson

At first, Meredith's job involved more traditional public relations work like pitching stories to print journalists. As the media landscape has evolved, so has Meredith's day-to-day work. Now her iPhone is always close at hand with much of her time spent telling the Aspen/Snowmass story through social media channels - whether that means responding to questions posed on Facebook, hyping local athletes on Twitter, or snapping powder pics for Instagram.
Copyright: Jeremy Swanson

At first, Meredith's job involved more traditional public relations work like pitching stories to print journalists. As the media landscape has evolved, so has Meredith's day-to-day work. Now her iPhone is always close at hand with much of her time spent telling the Aspen/Snowmass story through social media channels - whether that means responding to questions posed on Facebook, hyping local athletes on Twitter, or snapping powder pics for Instagram. - © Jeremy Swanson

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