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This year, millions of winter sports enthusiasts will be hitting the roads to face cold temperatures along with the snowy and icy conditions winter weather brings. These factors can not only be a nuisance, but at times very challenging, even for the most confident and experienced drivers.

To prepare drivers and their vehicles for the winter months, here are some simple tips from Goodyear to help make sure you get to your destination.


With winter weather in sight, now is not the time to ignore your tires. Many vehicles need superior performing winter tires for optimum traction to navigate harsh winter conditions with confidence, such as the Goodyear Ultra Grip family of tires. Winter driving experts, including the ILR Winter Driving School located in Mount Albert, Ontario, choose Goodyear Ultra Grip Ice WRT tires for superior performance in winter conditions.


As temperatures change, so does tire pressure. Tires should be inflated to the vehicle manufacturer recommendations printed on a placard on the driver’s side door jamb or in the glove box and should be checked at least monthly.

While checking tire pressure, perform the quick “penny test” to see if you need new tires. With a penny inserted upside-down in the tread grooves of the tire, if you see the top of Lincoln’s head, it’s time for new tires.


Remember, just because you have superior traction doesn’t mean you can speed in snowy and icy conditions. When approaching intersections, stop signs, turns or any area where you have to decelerate, take your foot off the gas, apply the brakes gently and give yourself a cushion in case of slippery conditions.


Keep a survival kit handy. A flashlight with fresh batteries, a blanket, food bars, water bottles, cell phone charger, jumper cables, flares, a HELP sign and a first aid kit will prepare you for emergency situations or unexpected breakdowns.


H     Handle Your Car With Care

  • Make sure to clean all debris off your entire vehicle before driving. This includes the hood, roof, trunk and all windows.
  • To protect your paint from harsh winter road salt, invest in a winter paint protectant that can be applied like a wax but will last through the winter months. 

E      Emergency Preparedness

  • As stated above, keep a survival kit in your car. This may seem unnecessary, but could save your life if you get stranded in extreme conditions. 

A      Awareness of Your Surroundings

  • Try to avoid all distractions because driving in harsh winter weather requires concentration. Try to avoid activities such as eating, drinking and cell phone use because these distractions can result in over-steering and abrupt braking.
  • When driving in inclement weather, it’s crucial to keep both hands on the steering wheel, check your mirrors and pay full attention to the road and vehicles around you. 

T       Temperature Check

  • Cold weather reduces tire pressure, so check and adjust your tire pressure frequently. Don't forget to keep your valve caps on. If left off, moisture can freeze in the valve and allow the air to escape.
  • Winter tires aren’t just for snow; the temperature matters, too. Goodyear Ultra Grip Winter tires use a compound that remains flexible at lower temperatures and helps deliver enhanced traction in changing winter conditions.

During the winter months, spend extra time checking car parts, such as wiper blades, battery, antifreeze and oil levels. For more helpful car care advice or information on tires for cars, light trucks, SUVs and more, visit your local Goodyear retailer or go online to www.goodyear.com.