SOUTH LAKE TAHOE, Calif. September 5, 2013 - Sierra-at-Tahoe Resort recently launched a new online store and is encouraging guests to purchase online. The new store has been designed to provide a user-friendly experience with improved navigation and functionally throughout. Customers can now easily shop for season passes, rental equipment, lift tickets, and more.


The new online store has an updated product structure for easier guest navigation from store entry through to purchase. It also gives guests a visible shopping cart throughout the store transaction, and has been redesigned with updated product imagery for easier recognition and store navigation.


Guests can currently purchase Season Passes with the optional My Sierra Rewards PLUS or Fast Pass add-ons, rental equipment season passes, 2013-14 parking passes, and Sierra-at-Tahoe Resort Gift Cards. As the season gets closer, guests can check back to purchase various lift tickets, including 3-Paks, ski school lessons and packages, and more.


Make sure to visit the store at