Lookout Mountain, [R497R, Whiteface]'s third peak, has officially opened with a ribbon cutting ceremony atop the Lookout Mountain Triple Chairlift.

Lookout Mountain has three new trails for skiers and riders, but the official opening involved only The Wilmington Trail, a 2.5-mile long intermediate cruiser overlooking the Wilmington Wild Forest.

Lookout Mountain's other two trails are expert runs called Lookout Below and Hoyt's High. Lookout Below is about 1,000 feet long and steep. Hoyt's High was named in honor of Whiteface veteran ski patroller Jim Hoyt Sr., employed at Whiteface for over 50 years. This trail has a long and consistent expert pitch over its 4,182-feet length. Both runs will be opened later this winter.

Whiteface boasts the East's greatest vertical drop.

Lift ticket prices are $74 for adults, $60 for teens and seniors, and $46 for juniors, non-holiday. Thanks to Coca-Cola Why Not Wednesdays, every Wednesday through the ski and ride season, except for Feb. 18, skiers and riders get a lift ticket for $38 when they bring an empty Coke product can or bottle at Whiteface and Gore mountains.