Robert Frolich, journalist, raconteur, bartender, and all-round nice guy, is perhaps the specialist on all things skiing in the Lake Tahoe-Truckee region.

He has become a local icon and something of a literary celebrity in the process. Even if you don’t know him personally, odds are, if you’ve spent any time at [R5R, Alpine Meadows] or [R419R, Squaw Valley USA] or [R179R, Homewood] or [R432R, Sugar Bowl] or [R299R, Northstar], you probably have had at least some casual contact with “Fro."

“Who doesn’t know Fro?” says Bill Jensen, publisher of the Squaw Valley Times who has used Frolich’s work on numerous occasions. “He has spent his life devoted to the mountains, writing about them and those who have lived, worked, and played here. He’s recognized and respected at every level – from ski bums to resort CEOs. But most importantly he is our friend.”

Well now, this friend of the Tahoe-Truckee community can use a little help. Frolich recently underwent major cancer surgery and is about to undergo chemotherapy treatment. Alpine Meadows is hosting a Friends for Fro benefit on Sunday, Oct. 19 at the base lodge, in order to help him pay his medical expenses. 

Attendees will have a chance to sample fare offered by such Tahoe fine-dining establishments as Christy Hill, Wolfdales, Grahams, and River Ranch, participate in a silent auction for winter-oriented goodies, groove to the sounds of an all-star collection of Tahoe-Truckee musicians, and have libations poured by local Olympic athletes.

The door charge for the event is $60 per person, with all proceeds going to Fro’s medical expenses. Doors open at 4:30 p.m.

Contact Jensen, one of the benefit organizers, at for further information.