Visitors to have chosen venerable [R440R, Sun Valley Resort] in Ketchum, Idaho, as having their "Favorite Nightlife" in the Pacific Northwest for the second consecutive year. Sun Valley celebrated its 75th anniversary this winter. The data period for voting was January 2011 when a Nielsen audit showed 3.4 million unique browsers logged in to the world's most visited Web platform. is published by Mountain News Corp.

The ski resort with the top average score (on a scale of 1 to 5) in each category, and a minimum number of entries, receives the award. Visitors then ranked them in five categories: Overall Favorite, Best Nightlife, Most Family-Friendly, Best Downhill Terrain, and Best Terrain Park.

"User-generated content is a very powerful and effective way Web visitors have to communicate with each other," said Mountain News Global Managing Director Chad Dyer. "Skiers and snowboarders are relying on the word of their peers when they make resort choices."

Here is a sample of OTS reviews on Sun Valley: "Visited several of the lodges for a beer or a meal and really enjoyed the sun-facing side of the mountain, especially the bowl off the top ridge." "There are enough good restaurants to try every night for a week. It's really one great big all encompassing experience. The history, the ambiance, the culture, the skiing! "An enchanting resort with a ton of history. Lot's of nice restaurants in Ketchum, the town adjacent to Sun Valley resort."

Sun Valley is an original, the place of Sonja Henie and romance. The place that put skiing on the celebrity map. Sun Valley boasts two well-known and excellent ski and ride mountains. Many skiers consider Baldy the nation's best ski mountain, and with good reason. Dollar is a beginner's dream with gentle, perfectly groomed slopes.