[R434R, Sugar Mountain Resort]'s Kim Jochl says, "The best is yet to come when March Madness rates debut Monday, March 7. The snow is deep and so are the discounts. You'll save 25 percent on lift tickets, rental equipment and lessons for the remainder of the ski season as the temperatures and the crowds moderate. Plus our popular Winter Value Packages are slashed 40 percent making spring skiing and riding more attractive than ever."

Jochl says Sugar Mountain Sports Shop's annual Spyder Sample Sale begins Thursday, Feb. 24, when all 2012 Spyder Sample apparel is marked down 30 percent. Remaining 2011 Spyder Sample items are half price and any remaining 2010 samples are marked down 60 percent from original retail prices. Quantities and sizes are limited so don't miss out. March Madness signals a new season and a new attitude, Jochl says.

BOSS HAWG brings their distinctive brand of Blue Grass to the Sugar Mountain Lodge March 5 and 19. Both shows begin at 4 p.m. and deliver two hours of rousing, foot tapping music. Admission is free to this annual rite of spring.

Sugar celebrates the life of the late Dick Trundy Sunday, March 6. Trundy was a decorated Marine Corps general and aviator who served as Sugar Mountain's director of operations after his retirement from the service. The Dick Trundy Sugar Cup Giant Slalom competition is a NASTAR-style competition open to skiers and snowboarders from the age of 4 to seniors 65 years and up. Event registration begins at 7:30 a.m. with racing starting at 9 a.m. on Big Red. All proceeds from entry fees go to the American Cancer Society.

March 6 also marks Sugar Bear's Birthday Celebration, another annual event that adds to the magic of the spring ski season at Sugar Mountain, Jochl says. Activities include the Great Bear Race, a magic show, special treats, and of course cupcakes and ice cream.

Sugar Mountain hosts the Fifth Annual Easter Egg Hunt on the slopes Sunday, March 20. "Dress up in your Easter Best costume and join Sugar Bear and Sweetie Bear in the snow in search of prize-filled eggs," Jochl says. Hundreds of colorful plastic eggs will be tucked away over the Lower Flying Mile slope within view of the lodge. One lucky skier or snowboarder will find the egg containing a 2011-2012 Sugar Mountain season pass. Another egg will hold a $100 Scott gift card. The Easter Egg hunt is free for all children 12 and under with a valid lift/slope ticket, or pass. The event begins at 9 a.m. at the bottom of the No. 1 Summit Lift.

More information. Or call 828-898-5737.