[R404R, Snowbird Ski & Summer Resort] has launched a Share the Mountain campaign. The program aims to raise guest and employee safety awareness and includes an educational video, on-mountain and lift signage, stickers, pins, Web site graphics, electronic signage, and other tools emphasizing the need for skiers and riders to practice safe and considerate behavior while enjoying Snowbird.

"Our guests range from experts who have skied our mountain for years to the first time rider taking lessons on Chickadee," said Snowbird President Bob Bonar. "Snowbird's hope is that Share the Mountain will increase safe skiing and riding for everyone and ensure that all of our guests have an exceptional experience."

The campaign includes an eight-minute video outlining ways guests can ensure their safety and the safety of others while traveling to Snowbird, visiting the village, and using the mountain. Narrated by Winter Operations Director Peter Schory, the video also covers the importance of rope lines, boundary signs, terrain closures, canyon safety zones, interlodge, on-mountain safety, and skier courtesy, with a strong objective of education. The video will be shown on the in-house Snowbird TV channel, snowbird.com and through various online outlets such as YouTube.

More information, or call (866) 968-7386 ext. 1355