NOW, founded by former pro boarder Jf Pelchat, has some of the cleanest looking and most functional bindings on the market. New offerings for 2014 include the Drive binding, which builds on the successful IPO binding. The Drive features a new highback that is 40 percent more rigid than the IPO highback and offers more lateral support. The Drive also has new 3-D toe straps and new 3-D ankle straps with FLIPIT convenience: just switch and flip your straps on the fly depending on your riding preference. All of the 2014 NOW bindings, including the Drive, are designed with award winning SKATE-TECH technology. Finally, three changeable density bushings are included to customize the flex and feel.