Shanty Creek Resorts, a premier winter ski resort in northern Michigan, has partnered with Monster Energy, the popular energy drink company, to develop an expanded terrain-park area and to plan new winter events and ski-related promotions for the coming 2012/2013 ski season.
The center piece of this multi-year partnership is the development of The Monster Energy Park at Schuss Mountain, expected to be extremely popular with snowboarders and skiers. It will be expanded from previous years with more options and will compete with the top terrain parks in the region.
“With the evolution of snowboarding and freeskiing, resorts must continue to develop their park areas to attract riders,” says Chris Hale, Shanty Creek's vice president of sales & marketing. "We are excited to partner with Monster Energy to give today's skiers and snowboarders what they want: more terrain park features and a better overall park design.”
The Monster Energy Park will encapsulate three adjacent ski runs (Purple Daze, Village Way, and the Natty Park) and will feature more than 150 feet of new equipment including a battleship box, S-rails, two rainbow rails, C-rails, a 20-ft picnic table and more. In addition, a jump line through Village Way and more natural features within the Natty Park will increase the attraction of the joint venture.
"Schuss Mountain’s hillside versatility and layout, plus their commitment to terrain park development, are a perfect fit with the Monster Energy brand," says Howard Rosner, Monster Energy Brand Manager. "We expect this idea will resonate with many Midwest skiers and riders."
The Shanty Creek-Monster Energy partnership is expected to include lift ticket specials, pre-season sweepstakes, and special events on the winter calendar. In addition, Monster Energy will be the sponsor of Schuss Mountain’s most exciting annual event: the Slush Cup. And plans are being made for the inaugural Monster Energy Jam, a rail jam and big air competition tentatively scheduled for January 26.
About Shanty Creek Resorts
Amid the pristine, pine-dotted countryside of Northern Michigan, Shanty Creek Resorts is a four-season resort and conference center destination featuring three distinct villages: Summit, Schuss and Cedar River. Within its 4,500 acres features are nearly 500 lodging options, 55 ski runs on two mountains, 72 holes of championship golf featuring track designs from Arnold Palmer and Tom Weiskopf, plus a Wellness Spa and Fitness Center, a wide variety of dining and entertainment options, and 36,000 square feet of event and meeting space.