Swiss International Air Lines SWISS have announced six new non-stop flights a day between London Heathrow and Geneva starting from Jan. 10, 2010.

Geneva is the ideal gateway to ski resorts in Swiss, French, and Italian Alps. Switzerland's ski resorts of Verbier, Gstaad, Leysin, and Crans Montana among many others are within easy reach from Geneva. Chamonix, Megeve, Courchevel, and Val d'Isere in the French Alps, and Courmayeur in the Italian Alps are also with easy reach and served by train, bus, or coach.

SWISS Manager UK and Ireland, Gregor Koncilja, says: "Thanks to the ongoing strength of our financial position and recently posted net profit of CHF113m (£66.8m) for the first nine months of 2009, we have been able to steadily expand our services to Switzerland and beyond and will now be able to increase the number of seats from the UK to Switzerland by up to 30 percent."

SWISS is the only direct carrier from the UK to Switzerland to transport the first set of skis/snowboards and boots free of charge. Customers also have the option of flying out of London Heathrow and flying back to London City in one ticket or vice versa.

The new services between London Heathrow and Geneva will be operated by two aircraft of the Airbus A320 family. In an initial phase, one of these will be provided by British Midland.

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