Three Minnesota ski areas, scattered from the northern Iron Range to the southern river valleys along the Wisconsin border, have banded together to offer what they are calling a Three Peak Pass, which allows you a day to ski or ride at each area this season.
The pass is good for a one-day lift ticket anytime during the 2009/10 season at each of the ski areas; no blackout dates. Discounts on lodging and other ski and stay options are also available at each of the resorts.
The Three Peak Pass gives participants access to three resorts with a diversity of terrain and incredible snow conditions. The scenery ranges from the steep terrain found along the picturesque river valleys near Red Wing, to panoramic jaw-dropping views of the Duluth Harbor and the Queen City, and the never-ending forests and lakes seen from the ridges of the rugged Iron Range near Biwabik.
The skiing and riding is just as diverse with vertical drops that range from a little over 300 feet up to a hefty 700-foot drop. The three areas offer a total of 117 slopes and 25 lifts.
"The joint promotion really highlights the benefits of a cooperative marketing effort, rather than a competitive sales stance. The consumer is the real winner," emphasized Spirit's executive director Renee Mattson. "They will have the ability to enhance their winter recreational opportunities and take advantage of Minnesota's diverse terrain. In the long term, we hope to keep these skiers and riders, who may be new to our individual areas, as loyal customers in the future."
It's a win-win for both the ski resorts and customers, and, to my knowledge, the only multi-area lift ticket involving separately owned ski areas that's available in the Heartland. Kudos to all three areas for the unique marketing plan.