SnowBomb will be hosting their fourth annual Silcon Valley Ski & Snowboard Festival on Saturday, Nov. 12 and Sunday, Nov. 13 in Santa Clara, Calif. The event brings winter sports enthusiasts in the Bay Area together to check out booths from top resorts and brands, drink wine and beer, and buy discounted snow gear. 

“Our Ski-Wine-Board-Brew festival is the premier attraction leading up to the winter season,” Event Founder Jim McAlpine said. “Five years ago we set out to revolutionize the customer experience at tired, old ski expos and today we’re thrilled to announce the concept keeps getting better.” 

Over 20,000 feet of snow sports shopping and entertainment comes to the Santa Clara Convention Center in November.

With a VIP ticket, attendees have access to over 150 wineries and breweries offering tastings. Each entry (both general or VIP) into the show receives three free lift tickets and access to over 100 exhibitors and the latest ski and snowboard gear at over 70 percent off retail prices. More than 20 world-class resorts such as Mammoth, Sun Valley, Big Sky, Squaw, Whistler and Jackson Hole will have booths on display, as well as top brands like Salomon, Rossignol, K2, The North Face and Dynastar. 

New for 2011, SnowBomb has teamed up with Teton Gravity Research and Matchstick Productions to premiere their new ski movies the evenings prior to the festival. Friday, November 11, you can check out “One for the Road” from TGR and Saturday, November 12, “Attack of La Nina” from MSP. The first 600 guests into the TGR premiere receive a free Alpine Meadows lift ticket. The first 400 people into the MSP premiere receive a free Sugar Bowl lift ticket. 

Location: Santa Clara Convention Center in Silicon Valley   (5001 Great America Pkwy, Santa Clara 95054)

Dates: Saturday, November 12, 2011 and Sunday, November 13, 2011

Time: 11 a.m. – 8 p.m., Saturday and 11 a.m. – 6 p.m., Sunday

Cost: $20 General Admission and $40 VIP  (see discount below); $15 for either ski movie premiere

General Admission includes three free lift tickets and VIP admission includes three free lift tickets, a three night stay at Grand Sierra Resort in Reno, Nev., free commemorative glass and unlimited beer and wine tasting. Each ticket is good for one day at the ski show. 

SnowBomb and OnTheSnow have teamed up to offer readers 50% off general admission and 25% off VIP admission. That’s $10 off either ticket. Use discount code onthesnow or click here.

For more information, click here.

Want to see the full snow show schedule to find a show near you? Click here.