Ski Utah's new plate features 'The Greatest Snow on Earth', the majestic Wasatch Mountains, and Deer Valley's skier Heidi Voelker in front of them. They've come up with a game for all Utah vehicle owners to toast the new plate. License plate letters and numbers are scored like poker hands. The player with the highest plate will hit the slopes next winter with a brand new pair of Rossignol skis and bindings or a Burton snowboard with bindings. Ski Utah will accept new contestants throughout the 2007-08 winter season. A=Ace, K=King, Q=Queen, J=Jack, 0 (zero) = 10, W = Wild Card; All other letters are garbage and don't count for anything.
Aces are high; look for hands containing pairs of numbers or letters to make three-of-a-kind, two pair, straight, full houses, etc. For example: K323AK: two pair - kings and threes, kings high. Contestants must e-mail a picture of their new plate with their name and city to email@example.com to enter.