Liam Fracht-Monroe, Okemo events manager, said the competition is open to all skiers and snowboarders, and will consist of an easy butterbox terrain park feature and a small jump. The grand prize for entrants 18 and older is a 1992 25th anniversary edition Chevy Camaro RS.
"The thing about Joeys is that if you have to ask what one is, you might just be one," says Fracht-Monroe. "There's a little Joey in all of us and this event is our irreverent way of having a bit of fun with some of our more conspicuous clientele."
He said a panel of somewhat-seedy, celebrity judges will award points to Joey Jam competitors in three categories:
Riding a box like a Joey - competitors can do a trick on the box, near the box or while looking at the box. It's all about attitude when it comes to performance.
Hitting a wicked awesome jump like a Joey - it will be a small jump but Joeys are the masters of bravado and excel at turning the simplest maneuver into a major feat of accomplishment.
Embracing the inner Joey - walk, talk and dress like a Joey. Classic Joey attire includes, but is not limited to, designer jeans tucked into rear-entry ski boots, sports-team-logo Starter jackets and outdated ski attire. Over-the-top bonus points will be awarded to competitors who best exhibit the Joey lifestyle. Familiarity with the menu at Kelly's Roast Beef or the exits on the Garden State Parkway could go a long way.
Registration for Okemo's Joey Jam will be in the main base area from 8 to 10 a.m. March 28. Pre-registration is available online. Entries will be limited. The entry fee is $10. The competition is a jam format and begins at 11 a.m. on Bull Run. Spectators are welcome. Prizes will be awarded immediately following the event and an après ski party with rockin' Joey tunes will take place in the Sitting Bull starting at 3 p.m. Joeys of the female persuasion (would that make them JoAnnes?) are also welcome.