Cold is cool! Yeah, we knew that. That’s why we’re skiers and snowboarders.

But, it may take a bit of cajoling to coax some youngsters onto the slopes to try out what’s sure to be their favorite winter sport. And, it is costly, especially for some families these days.

That’s why the Michigan Snowsport Industries Association has contacted every elementary and middle school principal in Michigan with a special offer to encourage their kids to have fun, get some exercise and get healthy this winter at 20 participating resorts.

The “Cold is Cool” Fourth Grade Ski & Ride Passport is the main element of MSIA’s “Cold is Cool” program, which is dedicated to improving the health of the Michigan’s children. CIC activities also qualify for First Lady Michelle Obama's Let's Move campaign.

“Fourth grade is the perfect age to learn to ski,” said Steve Kershner, MSIA chairman and director of skiing at Shanty Creek in northwest Lower Michigan. “Nine- and 10-year-old kids have the coordination to pick up the sport quickly.”

Fourth graders can use the free lift or trail pass coupons by bringing along a paying adult. Up to two fourth graders can ski free with each paying adult on the same passport.

Early this fall, all Michigan elementary and middle school principals also received a “Cold is Cool” packet with information on a variety of MSIA programs, including application forms for the Fourth Grade Passport.

Kids can also pick up the applications at participating MSIA ski shops and by clicking here. Although the skiing is free, MSIA charges a $15 printing and shipping fee for each passport ordered.