Can you find Sun Valley on a map? That’s exactly what some marketing types in Sun Valley wondered. They asked people on the street in an unnamed “Great American” city and got some pitiful answers. Many people didn’t know where America’s first ski resort destination was. 

As a result Visit Sun Valley devised an interactive contest to help people learn about skiing and snowboarding in Sun Valley. The contest comes in two parts—a sweepstakes and a weekly contest. A couple of local bloggers from Sun Valley will serve as the weekly contest judges. 

The Searching For Sun Valley sweepstakes requires only registration to enter. Just fill in your name, email, address and age. (You must be at least 18 years old to enter the sweepstakes.) The grand prize is an all expenses paid trip for four to Sun Valley for a week, including airfare, seven nights accommodation at Sun Valley Resort, lift tickets for four people, and other activities. As part of the trip, the winner and buddies will experience a series of top places in Sun Valley that the bloggers have covered—secret stash runs on Baldy to rowdy bars in Ketchum. 

You don’t have to know where Sun Valley is to win the grand prize. The sweepstakes entry is open to anyone who enters before Feb. 15, 2013, but if you win, just know that you’ll be headed for Idaho. 

Weekly winners are also drawn from those who enter their favorite Sun Valley run, secret stash, or town hot spot. That requires a prior visit to Sun Valley or to be a local. You can also enter submissions via Twitter, Facebook, and Instagram. The local bloggers will go check out the weekly submissions, write about it, and declare the winner. Prizes for weekly winners include lift tickets, accommodations, meals and more.

So who are these local bloggers that will decide the weekly winners? Nowel and Leisl—newcomers to Sun Valley who fell in love there and got hitched. Now, as artists, they’re trying to carve out a life there.

To enter the contests, go here for more information. To find out where Sun Valley is, get a map of Idaho. To see some on-the-street interviews about Sun Valley, watch this: