These days, loyalty reward programs are a dime a dozen. Luckily for skiers and riders, those dimes add up when you’re dropping a few coins on a trip to Telluride this winter.

Make it a priority to visit Telluride a few times this winter by making lodging reservations through and you’ll be rewarded in big ways. On your second visit, you’ll automatically earn 10 percent off any lodging, any time. For repeat guests who rack up more than six nights throughout the season, that discount is bumped up to 15 percent. Ultimate ski bums who stay an accumulated total of one month or more receive 50 percent off. No strings attached.

With a few new non-stop flights to Telluride Montrose Regional Airport (MTJ) from Oakland International Airport (OAK) and Phoenix-Mesa Airport (IWA) on Allegiant Airlines this winter, you might just pile up Telluride loyalty cred faster than you think.

Don’t let the holidays keep you from cashing in on lodging deals, either. This loyalty promo is valid all season long with zero blackout dates. Regardless of whether it's your first visit or tenth, book your stay on and you’ll also earn 20 percent off regular ski and snowboard rentals.

Call (877) 358-7122 and mention the promo code REPEAT to reserve this deal, or book your lodging reservation online here.