In competition with several well known international ski wear brands, Cross in July 2007 clenched the deal with Jon Olsson, arguably the World's most well known and respected new school free skier. Jon will ski in Cross products and Cross will later also introduce a limited Jon Olsson signature line for future seasons.

"Naturally we are very happy to work with Jon," says Cross creative director Peter Blom. "Not only will he be a great ambassador for Cross, but more importantly; his personal interest and sense for sports and fashion will be of great importance for us in the development of new garments in the future. Jon will not only be involved in his own limited signature line, but will also take part in the overall work with the design team."

Cross has since the take over by Peak Performance founder Peter Blom in 2003, invested heavily in upgrading style and functionality in its products. Combining highest functionality with modern fashion style influences, based on Scandinavian simplicity and heritage, is the brand's motto.

The deal with Jon Olsson manifests the rapid rise of the brand to a leading international ski wear brand. Cross already has distribution in 15 countries in Europe, North America and Australia/New Zealand and looks to add more countries in the near future.

For Jon the deal makes it possible to continue to ski and compete on the top level and combine it with his interest in fashion and style. "I have been following the rise of Cross for some time and I am impressed by the work of the design team," says Jon Olsson."I had a lot of options on where to go but the fact that Cross is based out of Sweden and represents a style that I feel is a perfect fit, and also that I would be able to work with the brand and not just be a sponsored rider, were two of the deciding factors. Working with the design team and with my own signature line will also be a very exciting challenge. Clothes and fashion has been a great interest since I was very young."