"Over the last two years 20m Euros have been invested in new chairlifts, remodelled slopes and expansion of snow cannon cover," says Jane Hartley, Managing Director, Erna Low Travel, which is now responsible for marketing Serre Chevalier in the UK. A further 50m Euro investment is planned over the next four years to extend these improvements for the benefit of skiers and boarders.

The investment over the past two years has led to the installation of three new high speed detachable six-man chairs, taking the resort's tally to five, and an expansion of snowmaking which now covers 45km of trails.

The next 50m Euros will go on more new lifts, the "optimisation" of the Snowpark for this season, further expansion of snowmaking cover including the construction of two new reservoirs and remodelling of more slopes.

Boasting 300 days of sunshine a year, making Serre Chevalier an all year resort and ideal for property investment, this is the fourth largest ski area in France with altitude skiing up to 2930m. The region's 13 towns and villages, of which the main ones include Briançon - the highest city in the Alps - Chantemerle, Villeneuve and Mônetier Les Bains, run along the valley and give access to 250km (155 miles) of north facing pistes, many tree lined, providing skiing for all abilities.