The new Dolomiti chip-card system aims to save precious minutes usually spent queuing at the ticket desk. After registration, it allows you to use the lift facilities freely, with the cost being charged automatically to your credit card the following day. The new day ski pass also entitles you to discounts off the standard price - 5% on the first five days, 10% from the sixth day onwards.

A new facility on www.dolomitisuperski.com also enables you to check out snow conditions and access phone numbers for booking accommodation, ski lessons or lunch at one of the huts on the slopes via your mobile phone.

What's more, the new Dolomiti Superski Dating facility allows you to meet and ski with other single travellers. You can even monitor your ski performance and download the stats on the number of kilometres covered and lift systems used to your mobile phone.

A new online community has also been launched this season, allowing you to leave and read suggestions on skiing tips in the area, view entertaining movies taken on the slopes or get involved in an online virtual competition.