The ADAC checks the best holiday destinations in Italy, France, Austria, and Switzerland and gave marks in eight different categories, among them 'Ski Alpin', 'Cross-country', 'Family', 'Diversity', 'Après-ski', and 'Mighty Midgets'.
In the 'Snow Parks' category the new 'Mellow Park' on the 3,203m Kitzsteinhorn was selected as the most attractive along with terrain parks in Mayrhofen, Austria, and in Laax, Switzerland.
However in the last of the eight categories, Zell am See- Kaprun as unrivalled and awarded the 'Shooting Star of 2008' title, due to substantial investments into the infrastructure, improvement of the pistes, new lift and cable car facilities, and specials like a ski-in Intersport store at the upper station of Schmittenhöhe.
This year, the committee consisted of 15 experienced winter sports experts. Besides journalists and experts of the tourism industry, Austria's most successful female ski racer Marlies Schild and Gustav Thöni, trainer of the World Cup winner and Olympic gold medalist Alberto Tomba, were involved in assessment and grading.