London's most unique festival is compacted into two days this year as Battersea is transformed into an international snow sports venue complete with alpine-style ski village, the centrepiece being the iconic 32m high and 100m jump packed with 200 tonnes of real snow.
Saturday's slope action sees the best of the British team compete with the world's finest snowboarders for the London leg of the FIS-sanctioned World Cup and the third event on the Men's LG World Cup tour, kicking off the UK winter sports season. Slovenian Marko Grilc claimed victory in last year's event, but British hotshot Jamie Nicholls will be keen to improve further on his fine showing in 2010.
On the Friday, the world's finest freestyle skiers compete in an international competition during Friday's action from the slope where rising star Paddy Graham will be amongst the British athletes hoping to upset the much-fancied Swedes, who took all three places on the podium in 2010.
When the sun sets on the slope, the Relentless Energy Drink Freeze Festival will this year welcome headline acts The Streets, and Groove Armada presents Red Light on the main music stage, plus Zane Lowe, Everything Everything, The Joy Formidable, Beardyman and Summer Camp.
Tickets are priced at £37 for a day pass, £60 for a season pass (2 days) and VIP day tickets for £58. Child day tickets are priced at £17 and a child's season pass at £28.