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Anti-Tobacco Campaign Hits Brighton Resort's Ski Slopes

Feb 3, 2009 Jill Adler, Associate Editor     Comments (2)

The right kind of graffiti The right kind of graffiti

Riding single is no longer boring at Brighton. The TRUTH campaign is using chairlifts as a marketing tool, with funny cartoon strips featuring talking cigarettes and captions that educate about tobacco's ill effects and keep you entertained on your ride up. They're scattered on chair safety bars. "Skiers spend about ten minutes on the lift between runs," said David Neville, marketing coordinator for The TRUTH. "We are using this downtime to educate this high risk audience about the dangers of tobacco."

In addition, Monday nights are The TRUTH night all season long. Skiers may participate in half-priced night skiing on Mondays by printing a coupon. By taking part in an anti-tobacco activity offered at The TRUTH booth, youth may enter to win prizes like an anti-tobacco snowboard or iPod.

The TRUTH commissioned internationally-known graffiti artists to paint Brighton's terrain park rails and wall ride with the theme "See through the smoke, don't be manipulated." The artwork depicts images of corporate devils seducing others to smoke, burning money to represent the high costs of smoking, and the satisfaction that can come from saying "no" to tobacco.

This campaign goes hand in hand with Utah's Clean Air Act that went into effect in 2006 but didn't ban smoking in bars until this year, 2009. Now, snuff out that smoke when you're inside a joint or get a $100 fine for the first offense and up to a $500 fine for a second offense. The state health department says bars can also be fined up to $5,000 for allowing smoking.

Health officials say the measure will protect bar employees and customers from second-hand smoke.

 

Recent Comments

  • by sarge121 Feb 5, 2009
    The old saying is that your right to swing ends where my nose begins. The same is true with smoking, your right to polutte your air ends where my nose breaths in. Why should I have to stay away from indoor areas just because you want to satisfy your addiction to nicotine. I had to quit bowling becasue I could no longer tolerate the dense cloud of smoke in the bowling alleys. You are correct about it being a matter of personal freedom. It is my freedom to be able to go where I want to without have to breath heavily polluted air. Fortunately skiing is an outdoor activity, you can smoke, and I can breath clean air. Lets hit the slopes.
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  • by CarolT Feb 4, 2009
    Anti-smokers are lying Nazis. More than 50 studies show that human papillomaviruses cause over ten times more lung cancers than they pretend are caused by secondhand smoke. Passive smokers are more likely to have been exposed to this virus, so the anti-smokers' studies, which are all based on nothing but lifestyle questionnaires, have been cynically DESIGNED to falsely blame passive smoking for all those extra lung cancers that are really caused by HPV.

    http://www.smokershistory.com/hpvlungc.htm

    The anti-smokers have committed the same type of fraud with every disease they blame on smoking and passive smoking, as well as ignoring other types of evidence that proves they are lying, such as the fact that the death rates from asthma have more than doubled since their movement began. The EPA's own report says, "Between 1980 and 1995, the percentage of children with asthma doubled, from 3.6 percent in 1980 to 7.5 percent in 1995." The graph on pdf page 65 boasts of declines in cotinine levels during this same period.

    http://tinyurl.com/355p4d

    And the CDC says, "Despite the plateau in asthma prevalence, ambulatory care use has continued to grow since 2000... Increased ambulatory care use for asthma has continued during an era when overall rate of ambulatory care use for children did not increase."

    http://www.cdc.gov/nchs/data/ad/ad381.pdf

    And it's a lie that passive smoking causes heart disease. AMI deaths in Pueblo actually ROSE the year after the smoking ban.

    http://www.smokershistory.com/etsheart.html

    The government has no right to restrict peoples' liberty without a compelling justification. The anti-smokers have no such justification, so THEY COMMITTED SCIENTIFIC FRAUD TO DECEIVE THE PUBLIC.
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