It's just the latest in a series of catering-related firsts for the ski industry which opened the first ski in/out McDonalds at Lindvallen Högfjället in Sweden in 1996 ("McSki") and more recently the world's first ski-in. ski-out toilets at Tryvann in Norway, currently hosting the World Snowboarding Championships.


Squaw say they worked closely with the famous coffee house brand based just to the north of them in Seattle, Washington State, to create a unique experience.


"Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes," said Andy Wirth, Squaw Valley's president and CEO.


"Starbucks is passionate about providing customers with the unique Starbucks Experience wherever they are, including Squaw Valley's upper mountain," said Doug Satzman, vice president, Channel Development - Branded Solutions for Starbucks. "We look forward to serving our signature espresso and coffee beverages to the thousands of skiers and riders at Squaw Valley through our first-ever ski-in/ski-out Starbucks location."


Squaw Valley's mountaintop Starbucks store is located at the Gold Coast mid-mountain complex and can be accessed by the resort's Funitel with or without ski or snowboard equipment.