Vail, Beaver Creek, Breckenridge, and Keystone in Colorado, and Heavenly in California and Nevada are rolling back multi-day lift tickets to 2007-2008 rates. The goodwill gesture is a way to make it easier for skiers and snowboarders to take their winter mountain vacation this season.
"We recognize these are challenging times for many of our guests and we have taken numerous steps to make it easier for them to visit our world-class mountain resorts this season by addressing various components of a ski and snowboard vacation," said Rob Katz, chief executive officer for Vail Resorts. The Company's five mountain resorts are offering last season's prices for both PEAKS advance ticket purchases and PEAKS window ticket purchase for all multi-day lift tickets for three or more days of skiing and riding.
"In light of these difficult economic times, we've decided to ... accommodate our most loyal (and the vast majority) guests. They're the ones who spend a long weekend, week or more with us each season," explained company spokesperson Kelly Ladyga, who added, "We have reduced or held steady the vast majority of our lift ticket and season pass prices this year."
Three-day adult rates for Breckenridge and Keystone are $249 ($83 per day), $267 ($89 per day) for Vail and Beaver Creek, and $228 ($76 per day) for Heavenly. These rates represent up to $27 off of the lead single-day window rate which is $92 for Breckenridge and Keystone, $97 for Vail and Beaver Creek, and $82 for Heavenly.
Guests can purchase the discounted multi-day rate online at www.snow.com, through Vail Resorts Central Reservations, or at the resort ticket window. Advance lift ticket purchases are automatically enrolled in PEAKS Rewards, the free loyalty program for Vail, Beaver Creek, Breckenridge, Keystone, and Heavenly. Tickets will be loaded onto a PEAKS Reward Pass and guests can go direct to the lift when they arrive at a resort. Plus, they earn and redeem points on lift ticket purchases.