Celebrating its 20th birthday in 2009, Europe's ultimate and longest established winter festival leaves adolescence well behind, as The BRITS prepares to hit, jib, and tweak its twenties in style.
Returning to the premiere freestyle resort of Laax, Switzerland from the 28th March to 4th April 2009, The BRITS returns for another not-to-be-missed winter week.
"The BRITS is Glastonbury meets the FA Cup final on snow, and that's one hell of a recipe for entertainment," says BBC Ski Sunday presenter ED Leigh.
Package deals to The BRITS are now available from £239, which includes seven nights' accommodation, six day lift pass and, most importantly, your BRITS event pack and wristband.
Thousands of like-minded folk have descended upon The BRITS over the past two decades to join in the worship of all things snow and music and score the best winter week of their lives. Born back in 1989 at Sheffield Ski Village, The BRITS has since dropped in on 14 alpine resorts, played host to internationally acclaimed DJ's and artists, crowned over 130 British Champions and delivered more than its fair share of sun-burn along the way.
2008 witnessed the biggest and best BRITS to date and next year's double decade celebrations aims to be bigger still.
Stretched across Laax's mountains, snowparks, new hotels, bars, and nightclubs, The BRITS 2009 will see more great live bands, acoustic sets, parties, Home Run-style antics and inspirational World-class riding.
Offering riders prestigious 3-STAR TTR World ranking points, The BRITS unites kids, rookies, pros and Olympians to compete in the SNO!zone Halfpipe, Quiksilver Big Air, Animal Slopestyle, and Trespass Snowboardcross/ Skiercross disciplines.