OnTheSnow is proud to announce today that we’re acquiring SkiReport.com, North America’s second largest (to us) snow reporting website, and the number one mobile snow app in the known universe.

This move will allow us to deliver to our readers a level of snow report information that’s just not available anywhere else. 

SkiReport.com has a great online offering, but mobile is where SkiReport.com really shines. Some 860,000 people currently use SkiReport’s iPhone and Android snow reporting apps, and we’ll be merging SkiReport’s apps with ours this fall. The combination increases our mobile footprint 10-fold and brings our mobile base to 945,000 users. In this case, size really does matter.

One of the features we’re most excited about in SkiReport’s apps is that the apps allow readers to post photos and Twitter-style snow reports from the hill. The user base is big enough to have reached a critical mass of on-hill snow reporting, and a huge user base is creating hundreds of updates and photos from resorts across the continent every day. With this merger, that community will only be stronger.

Later this winter, you’ll be able to see those user-generated snow reports both on OnTheSnow’s mobile apps, and on OnTheSnow.com’s snow report pages. 

As to the websites, SkiReport.com will merge with OnTheSnow this winter. Visitors to SkiReport.com will be redirected to OnTheSnow, and OnTheSnow visitors will have the same experience.

This is an exciting time. Snow is falling, the new site is live, and with a new partner in the OnTheSnow team, our product offering is set to be better than ever this year. 

About OnTheSnow.com and Mountain News Corporation

OnTheSnow is operated by Mountain News Corporation (MNC), a subsidiary of Vail Resorts. The site is visited by over 9.6 million unique skiers and snowboarders a year, and is published in 14 countries world-wide. The company also provides snow reports to more than 1,500 web sites throughout the world, including approximately 400 news media websites. The Company’s pre-produced radio snow reports are delivered to affiliate stations in 17 radio networks and 800 stations across the U.S.