Shaun White, two-time Olympic gold medalist, has signed a deal to represent all six of Vail Resorts in Colorado and California. He will be based and train at Northstar-at-Tahoe in California and will design a signature 22-foot halfpipe there. The company will donate $5 for each Epic season pass sold to St. Jude Children's Research Hospital, White's chosen charity. Epic passes range from $499 to $699.
"This feels like a homecoming because I have spent so much time riding at most of Vail Resorts' mountains," White said via a news release. "With Northstar as my home mountain, I now have the ideal place to train and continue to grow as an athlete and I am looking forward to all the possibilities this partnership brings."
White won his first Olympic gold medal in halfpipe at the 2006 Winter Games in Torino, Italy and then repeated for the title at the 2010 Winter Games in Vancouver, Canada. White is the only snowboarder to win four consecutive gold medals in the Winter X Games halfpipe competition.
White, now a professional, is the first athlete to compete and win a medal in two different sports - snowboarding and skateboarding -- in both the Summer and Winter X Games. He picked up an "ESPY" award from ESPN for "Male Action Sports Athlete" for the fourth consecutive year. Vail also has a promotional agreement with Olympic downhill skiing star Lindsey Vonn. The resort company's properties include Beaver Creek, Breckenridge, Keystone, and Vail, in Colorado and Heavenly and Northstar in California.