Tracy Gibbons, Jeff Campbell, and Stacey Weichbrodt now take over the roles of President, Chief Financial Officer, and Advertising Manager respectively of Dual Sports Inc, the store's parent company, which also operate Boarderline Snowboards, Ski Mart, and Ski Bonkers in the region. "Sturtevant's has always been family-owned and operated," said owner Duncan Campbell. "Janet and I are thrilled that the business we have built over the past 30 years – one we are so passionate about – will remain in the family and continue to grow with the next generation." Gibbons is a former member of the U.S. Ski Team and grew up riding Crystal Mountain with the rest of the group.