The new community, with peaks topping 9,000 feet and aspects equal to the slopes at Deer Valley, is in Boomer Canyon, outside of Heber, Utah. Sellers says he foresees a community similar to the ritzy resort of Aspen, Colo., but with housing for everyone from employees to multi-million dollar second homes. Sellers has hired The Jack Johnson Company to map out the proposed 8,366 acre parcel which would include a championship golf course, hotels, upscale retail and commercial, lodges, condos and homes, in addition to a world-class resort.
The Park City-based firm was involved with the design of Park City Mountain Resort and Deer Valley Resort and has begun planning and engineering studies to determine how best to develop the land. Sellers already owns 5,700 acres; the rest belongs to the state and private parties who have expressed interest in being part of the project. There are already cross-country skiing, equestrian and bicycle trails here and it's just 45 minutes from Salt Lake International Airport. Sellers says he believes Provo residents would commute to Utah's version of "Aspen" for work, with Provo Canyon now widened.
Why name it Aspen? "We have thousands of acres of healthy aspens that make this area stunning," said Sellers. "Our views are comparable to anything you'd find in Aspen and Jackson [Hole, Wyo.]." They hope to become a township within the month but groundbreaking is still a couple of years away.