Snowbowl isn't caving and is putting last season behind them. They're fighting back with a "Reclaim the Peaks" campaign.
The resort, which saw half its average snowfall last winter, sees the need for its proposed reclaimed water snowmaking system now more than ever. But the Ninth Circuit Court of Appeals in San Francisco ruled against the snowmaking system last March.
"After years of hard work, expense, and personal hardship, the employees, skiers, and families of the Arizona Snowbowl are clearly devastated by the ruling handed down," said Arizona Snowbowl General Partner Eric Borowsky in response to the ruling.
Proponents of the resort's snowmaking proposal launched a "Reclaim the Peaks" program, targeted at garnering support for fighting the ruling. Skiers and boarders can sign up as supporters, write a letter to congressional delegates, post comments on reclaimthepeaks.com, donate to the defense fund, or write letters to Arizona newspapers.
Snowbowl aims to continue its court battle to install its snowmaking system. The ski, which only operated 44 days last winter, is seeking support to extend their season.