The old saw, "there ain't no bugs on us", may just apply to the resilient snowsports industry. The National Ski Areas Association announced this week that - despite the nation's lingering economic slump - a new all-time record of 60.4 million skiers and snowboarders was recorded during the 2010-2011 season in the final Kottke End of Season Survey.
Preliminary numbers released in May projected this would be the second best season on record. But, the unprecedented bonus of a never-ending winter allowed many ski areas to operate late into the spring and, at 12 areas, as late as Independence Day.
Estimates are that 50,000 people took advantage of snow fun over the Fourth of July weekend.
The industry hit the 60 million mark once before during the 2007-2008 season. What it means is that we skiers and snowboarders might give up eating, but we won't give up our sliding.