Some 60 percent of skiers and snowboarders now wear helmets on U.S. slopes according to a study released by the National Ski Areas Association (NSAA). That's an increase of four percent over the 2010 season.
Helmet use has increased a whopping 140 percent since the 2003 season when only 25 percent were wearing lids at the time they were interviewed.
Children's use has increased 131 percent since the 2003 season. Today, 74 percent of children 17 and younger are wearing helmets.
NSAA reports the study was compiled from more than 130,000 interviews of skiers and snowboarders nationwide this season.
There were other details: 91 percent of children 9 years old or younger wear helmets; 77 percent of children 10-14 wear helmets; and 74 percent of adults over age 65 wear helmets.
The lowest demographic of helmet wearers is in the 18-24 year old range. Just 44 percent of that age group wear lids. Still, the number represents a 166 percent increase over that 2003 season when only 18 percent wore them.
NSAA President Michael Berry credits the increase to both resorts and parents who are promoting the use of helmets.
NSAA has launched a revamped website, Lids On Kids, designed to provide parents with pertinent safety information, new videos, sizing instructions.