Visitors to OnTheSnow.com have chosen Big White in British Columbia as having their "Favorite Downhill Terrain" in the Pacific Northwest. The data period for voting was January 2011 when a Nielsen audit showed 3.4 million unique browsers logged in to the world's most visited Web platform. OnTheSnow.com is published by Mountain News Corp.

The ski resort with the top average score (on a scale of 1 to 5) in each category, and a minimum number of entries, receives the award. Visitors then ranked them in five categories: Overall Favorite, Best Nightlife, Most Family-Friendly, Best Downhill Terrain, and Best Terrain Park.

"User-generated content is a very powerful and effective way Web visitors have to communicate with each other," said Mountain News Global Managing Director Chad Dyer. "Skiers and snowboarders are relying on the word of their peers when they make resort choices."

Here is a sample of OTS reviews on Big White's terrain: "Huge variety of terrain. There are masses of intermediate skiing, but it's also a great place to learn to ski. Variety of terrain, touring possibilities." "Big white is a good place for families and for beginner or intermediate skiers. Every high-speed lift has an easy, intermediate, and challenging way to get down. Wide, well-groomed slopes."

Big White is the second largest ski resort in British Columbia with 2,765 skiable acres, with 16 lifts servicing 118 trails. There is ski-in ski-out accommodation for 17,000 guests.