Visitors to OnTheSnow.com have chosen Mammoth Mountain in the California High Sierra as their "Favorite Family Friendly Resort" in the Far West. The data period for voting was January 2011 when a Nielsen audit showed 3.4 million unique browsers logged in to the world's most visited Web platform. OnTheSnow.com is published by Mountain News Corp.

The ski resort with the top average score (on a scale of 1 to 5) in each category, and a minimum number of entries, receives the award. Visitors then ranked them in five categories: Overall Favorite, Best Nightlife, Most Family-Friendly, Best Downhill Terrain, and Best Terrain Park.

"User-generated content is a very powerful and effective way Web visitors have to communicate with each other," said Mountain News Global Managing Director Chad Dyer. "Skiers and snowboarders are relying on the word of their peers when they make resort choices."

Here are just a few samples of what OTS visitors wrote about Mammoth: "This was the best experience I have had snowboarding! I would definitely recommend this mountain  for anyone: beginner, intermediate, and the advanced level!" Another visitor wrote, "Mammoth is the greatest. I've been going since I was six, and every time I go it's awesome. There is tons of snow and you can find good ski in/ski out places to stay. I love it."

Mammoth's largest market is Southern California and is traditionally among the first ski areas to open and sometimes operates as late as the Fourth of July. The mountain receives some 400 inches of snow annually with an average of 300 sunny days a year. There are 3,500 skiable acres of skiable terrain with a vertical drop of 3,100 feet.