The National Ski Areas Association has been making a strong push to introduce downhill sports to more Americans, and to put more helmets on those newcomers who take up skiing or snowboarding.
Brighton Ski Resort has come up with deal that takes satisfies both objectives. All learn-to-ski or learn-to-snowboard packages for beginners aged 13 and above at the Utah mountain include a free helmet. The only restrictions are that the lesson or lessons must be purchased online, and the giveaway lasts as long as helmets are available.
The Big Cottonwood Canyon resort offers two versions of the free helmet deal. The first package for the Majestic and Explorer lift areas goes for $79, including a ticket and group lesson. The second package, which permits access to the entire mountain after the lesson, runs $99. Rentals can be had for $15 extra.
Every person who signs up as a beginner will receive a Smith Holt helmet with either group beginner lesson, something Brighton officials hope will prevent serious injuries while learning the sometime-dangerous winter sports of skiing and snowboarding.
"At high speed and at low speed you can definitely ring your bell falling over and hitting your head," said Jared Winkler, spokesperson for Brighton. "So why not wear a helmet?"