Google Street View has so far showed primarily cities, but is now moving onto the pistes. This winter, a snowmobile will travel around photographing pistes, starting in Zermatt.
More than 30,000 winter sports enthusiasts took part in a competition launched with Switzerland Tourism at the beginning of February, to select which Swiss resort should be featured.
Zermatt emerged as the winner of the "Piste Prize" for the most popular ski region in Switzerland. In addition to Zermatt, the available choices included the Aletsch Arena, Saas-Fee, Verbier, Gstaad, Engadin - St. Moritz, Andermatt and many others.
Tourism Director Daniel Luggen said, "We are absolutely thrilled to have taken first place and we thank all our loyal Zermatt fans for being so diligent in casting their votes." He also declared that "With the help of Google Street View, our guests will soon also be able to at least swish ‘virtually' down the ski slopes and enjoy the magnificent views of the Matterhorn, even between their holidays."
Zermatt offers skiing 365 days a year. In winter 350 kilometres of pistes attract skiers of all levels with unlimited terrain stretching between Switzerland and Italy. 20 kilometres of pistes are open on the Zermatt Theodul Glacier during summer.