Cross-Country Skiing Generates CHF100 Million In Davos

7th March 2011 | Alicia Taylor, Editor

Resorts in this article: Davos Klosters

Cross-country skiers generated CHF100 million in Davos during the 2009-10 ski season, According to a survey carried out by St. Gallen University.

The survey found that 75 percent of winter guests in Davos make use of the cross-country skiing on offer: 15 percent of them gave cross-country skiing as the main reason for their stay in Davos and 60 percent regard cross-country skiing as a supplementary sport.

The survey interviewed cross-country skiers on the runs and at establishments where they stayed overnight. Guests rated the condition of the runs, the services provided by sport shops, the Cross-Country Ski Centre, as well as travel to Davos and local public transport, as "very good". Information on the cross-country skiing offer is rated as "good" and local parking options as "fairly good."

Davos has continually expanded its cross-country facilities and there is no charge for use of its 110 kilometres of runs.

"The survey proves that our guests use the promotion of cross-country skiing and appreciate this added value in comparison to winter-sport resorts that focus purely on downhill skiing," explained Annemarie Meyer, Davos head of marketing, at a press conference with Swiss Ski.

Swiss Ski has established its national training base for cross-country skiers in Davos. The Davos Nordic, the only Cross-Country Ski World Cup event in Switzerland, also takes place here.

More information

Advertisement

Advertisement

Get More From On The Snow

Get More From On The Snow Get snow reports, forecasts, and conditions for your favorite resorts, mountains and ski areas. Get Started

Advertisement