Cross-country skiers generated CHF100 million in Davos during the 2009-10 ski season, According to a survey carried out by St. Gallen University.
The survey found that 75 percent of winter guests in Davos make use of the cross-country skiing on offer: 15 percent of them gave cross-country skiing as the main reason for their stay in Davos and 60 percent regard cross-country skiing as a supplementary sport.
The survey interviewed cross-country skiers on the runs and at establishments where they stayed overnight. Guests rated the condition of the runs, the services provided by sport shops, the Cross-Country Ski Centre, as well as travel to Davos and local public transport, as "very good". Information on the cross-country skiing offer is rated as "good" and local parking options as "fairly good."
Davos has continually expanded its cross-country facilities and there is no charge for use of its 110 kilometres of runs.
"The survey proves that our guests use the promotion of cross-country skiing and appreciate this added value in comparison to winter-sport resorts that focus purely on downhill skiing," explained Annemarie Meyer, Davos head of marketing, at a press conference with Swiss Ski.
Swiss Ski has established its national training base for cross-country skiers in Davos. The Davos Nordic, the only Cross-Country Ski World Cup event in Switzerland, also takes place here.