The Tahoe Fund, a nonprofit organization focused on building a sustainable future for Lake Tahoe, has launched the Plate for Powder Program. Drivers purchasing Tahoe license plates can get a free lift ticket good for nine ski areas around the lake.

Sales from the specialty license plates fund community projects around Lake Tahoe. Past projects have included bike trails, lakefront parks, and interpretive programs for residents and visitors. Funds from the sale of Tahoe license plates also go to the California Tahoe Conservancy, a state agency, to pay for projects that protect the environment of Lake Tahoe and a dedicated Lake Tahoe fund, which is administered by the Nevada Division of State Lands to preserve or restore the natural environment of Lake Tahoe.

Those purchasing the specialty license plates before April 15 can get a free downhill or Nordic day ticket, valid at one of nine ski resorts. You can choose whether you want a downhill or Nordic ticket, but the resort where it is valid will be randomly selected from Alpine Meadows, Heavenly Mountain Resort, Squaw Valley USA, Kirkwood Mountain Resort, Tahoe Donner, Sugar Bowl Resort, Northstar-at-Tahoe, Homewood Mountain Resort, and Tahoe XC. Tickets are limited, valid for this season only, and come with blackout days and dates.

The new Tahoe plates are available for California or Nevada. Californians can order the new plates online, but those living in Nevada must go into the Department of Motor Vehicles to trade in their old plates in order to pick up the new ones.

New California Tahoe plates cost $50 over the usual registration fee, with a $40 annual renewal fee. A new personalized plate will cost $98, with a $78 renewal fee. Commercial plates are also available.

The new Nevada Tahoe plates cost $61 over the usual registration fee, with a $30 annual renewal fee. Personalized plates cost $96 for the first year, with a $50 annual renewal fee.

More information. Or call 800-510-8246