A just-released Nielsen/Net Rankings audit confirmed today that OnTheSnow.com remains the most visited snows sports website in the world. The report showed this site's traffic grew by more than one million visitors (50 percent) since January 2010, reaching 3.4 million unique visitors in January 2011.
Further, Hitwise Competitive Intelligence indicates OnTheSnow increased its market share in the snow sports sector, which includes all sites related to winter activities and products, by six points in January 2011, bringing total share to more than 14 percent. OnTheSnow remained the dominate site among 13 of the most visited snow sports portals in that total group, capturing nearly three quarters of all visits as measured by Hitwise.
"We see many more people coming online every year as they plan their winter vacations to ski resorts all over world," said Chad Dyer, global managing director for Mountain News Corporation, which publishes OnTheSnow. "The latest Nielsen and Hitwise figures validate that OnTheSnow remains the best possible resource for skiers and snowboarders on the Web."
OnTheSnow's locally-based editors and reporters produce more than 3,500 news articles each winter season, regionalized by country and language. Stories cover expansions, package deals, events, and breaking news of interest to skiers and snowboarders as they make plans for day trips and vacations to mountain resorts.
A complete OnTheSnow Ski And Snowboard Vacation Guide, produced by the site's editorial staff, includes recommendations and information to help choose vacation destinations and how to enjoy their trip more once they arrive.New offerings for 2010, including a Gear Guide app for iPhone and iPad, and the addition of a new Snow Report app for the Google Chrome Web Store, drove increases in traffic, and overall monthly visits from mobile devices increased 146 percent year-over-year to more than 350,000.
Visits to the expanded gear section, which includes expert reviews and a gear guide that encourages users to browse and compare ski and snowboard equipment, grew by 70 percent to 400,000. The site's redesigned photo and video galleryfeaturing a real-time stream of user content from around the world drew more visitors, as well, reporting 325,000 unique viewers in January. Broadened partnerships with Google and Yahoo! also helped fuel growth by integrating OnTheSnow content in products like Yahoo! Local News and Google Instant Results.
OnTheSnow's innovation will continue throughout 2011 as the site partners with industry experts to augment current editorial offerings. Gear Trends 2012 includes more than 30 articles looking at trends and news about the near gear for the coming season shown at the late January snow industry trade show. Testing of new equipment is underway in February and March for the 2011/12 Gear Guide The site will continue to focus on weather news and information important to skiers, supplied by alpine meteorologists around the world.