Burton fuels the snowboard stereotype with its inception of their newest snowboard, The Nug. "Get your Nug here" is just one of the signs already spotted at a Burton retail location. What's not so stereotypical is the innovative design and build that went into the Nug.
"It's all about having more fun, spinning easier, pressing, and buttering," Billy Allen, Burton brand manager told OnTheSnow.
The Nug is built to ride 8 to 10 mm shorter than a normal board. V-rocker construction allows for powder riding, while a longer contact point at the tip provides easier manipulation for jibbing and park riding. Burton's Squeeze Box features a thicker core profile under and just outside of the feet for direct energy transfer.
The Nug is produced in men's and women's models and is available in both twin and directional stance. Lengths include men's twin at 142, 146, and 150 cm. Men's directional is available in 144, 148, and 152 cm lengths. Women can get their Nugs at 134 and 138 cm lengths.
"This board rides full length and spins like a top," Allen says. "The first time I rode it I went to spin a 3 (60 degrees) and ended up coming around with a 7 (20 degrees). I don't know what I would do if we (Burton) stopped making them."
Along with the backcountry trend comes the new splitboard by Burton, The Freebird. Construction of the Freebird was based on inspiration for Burton's Sherlock board. The Freebird features an elongated nose for powder riding, and S-rocker concentrated in the tip and tail with traditional camber under foot. In addition, the board comes pre-drilled for Voile binding hardware.
"The Freebird is already in high demand," says ex-pro rider Dave Downing.