Before Nike outerwear was even invented, the company was known for the shoes. Nike Snowboarding hits the ground running entering its fourth year in the boot-making industry. The 2011-12 line features the Zoom Force 1, Zoom DK, Zoom Kaiju, and Vapen.
"Nike excels in footwear, so we decided to bring Nike technology into the snowboarding picture," explains Bobby Meeks, Associate Brand Manager.
The Zoom Force 1 marks the initial Nike Snowboarding boot on the market. The ZF1 features Nike Snowboarding's staples: Synthetic waterproof leather, lace-locking hardware, molded tongue, power strap, internal heel harness, and a Zoom Air heel adapted from the Air Force 1 shoe. The liner is heat moldable and includes Space Blanket Strobel technology to attract and store heat. The ZF1 is available in both men's and women's lines.
Pro rider Danny Kass creates his Zoom DK model inspired by true Nike heritage. The DK model's construction mirrors that of the ZF1 with an additional "wing-like" ankle strap for added style.
Nike's Kaiju introduces the most technical boot in the snowboarding line. A protective backstay and high rebound flex adds to a Flywire Cuff for increased heel hold. Webbing lace system provides easy tightening. An outlast temperature-controlled liner and foot bed, Space Blanket Strobel Technology, and embedded Zoom Air makes for warmth and comfort in a performance-driven boot.
The Vapen, taken from the Norwegian word for weapon, is an all-encompassing boot produced in both men's and women's models. Similarly based on Nike Snowboarding's ZF1 foundation, the Vapen leaves out the Zoom Air in the heel, the lace-locking hardware, and the power strap.
"This is your price-point boot with tech and comfort," says Nike 6.0's Gabe Mackenzie.